Identity
Visual systems capable of building recognition and personality.
About me
Design with intention,
strategy and
personality.
I design identities and visual experiences that help brands and projects communicate with clarity, consistency and character.
Vivian Boscán
Design that connects ideas with people.
I am Vivian Boscán, a graphic designer and creative director. I develop visual identities, editorial pieces and digital experiences that help brands and businesses communicate with clarity, consistency and personality.
My work combines strategy, design and visual direction to create solutions that connect with people. Throughout my experience I have worked on branding, digital communication, social media, web design and illustration projects for brands of different sizes and needs.
I am interested in creating visual systems that not only look good, but have intention, are functional and can grow with each project.
Name
Vivian Boscán
Profession
Graphic designer · Creative director
Location
Santiago de Chile
Approach
Branding · Digital · Visual direction
My approach
Every project starts by understanding what a brand needs to communicate and how it can do so in a visually coherent, recognisable and useful way.
Creative direction
Concepts and visual criteria that maintain consistency across every application.
Digital design
Visual experiences created for web, interfaces and digital communication.
Communication
Designs that make it easier for a brand, its message and people to connect.
How I work
From an idea to a
visual system with
meaning.
Listen
Conceptualise
Design
Build
I also illustrate
Creating is also a way to explore.
Illustration is part of my creative language and lets me experiment with more personal styles, concepts and forms of expression.