Keepoint
Keepoint is a business offering accounting, financial and human-capital services.
- Client
- Keepoint
- Services
- Logo Corporate stationery and planner Website banner Social media
Context
Financial order with a friendly, professional identity
Keepoint is a business offering accounting, financial and human-capital services. Its strategy helps individuals and companies keep their capital professionally organised while providing financial education through its digital channels.
The challenge
Build a professional image for a friendly service
The challenge was to develop a visual identity that conveyed trust, order and professionalism without losing warmth. The brand had to work for services aimed at both individuals and companies, while also adapting to educational content on social media.
Concept
A visual identity that combines trust and dynamism
The visual proposal is built around a professional, contemporary image, using a palette of blues and turquoises that reinforces trust, stability and clarity. The graphic system keeps corporate applications and the brand’s digital communication consistent.
Visual identity
Keepoint’s identity aims to project a solid, clear and professional image. The logo is the starting point of the visual system and helps maintain a consistent presence across corporate applications, printed pieces and digital channels.
Colour palette
Primary blue
#214273
Turquesa
#088494
Light grey
#C6C6C6
Typography
Aa
Rockwell
Primary use: headlines, graphic pieces and identity elements.
Applications
Social media
An identity ready to communicate in digital spaces too
The visual system was extended to social media to maintain communication that is consistent, recognisable and professional. Digital pieces use the identity’s colours, shapes and graphic resources to strengthen Keepoint’s presence across its content channels.
Outcome
A coherent identity for a growing brand
The project consolidated a versatile visual identity for Keepoint, able to adapt to corporate pieces, printed applications and digital communication. The system maintains a consistent, professional image across the brand’s touchpoints.